Groupons of Wrath
I read an article tonight on HBR’s website that went into some fantastic detail about Groupon’s financial stability. (Read: Groupon Doomed…) Or the lack of. I have had some feelings about Groupon for some months now, and as much as I hate to admit it, as much as I would like for Groupon to be a good idea. It isn’t.
I reached a point (very quickly) where I could no longer pose Groupon as a viable part of any strategy to ‘get the word out’ for my clients. The metrics of how Groupon works does not make sense for any business hoping to make a profit. MAYBE as a ‘Hail Mary’ pass, last ditch effort, or any other relative cliché. Maybe. It could be the ‘final nail in the coffin’ – OK, I promise, I’ll try to make that the last one… I will try not to digress any further.
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Akron Soap Box Derby
In 2009, I had an amazing opportunity to collaborate with the fine people at the All-American Soap Box Derby. They needed a business card redesign, and I was happy to be of service. This was a pro-bono effort for a fantastic non-profit organization. The result was a polished design that makes fine use of their current logo, designed by other talent.
750ml Wines
75oml Wines needed a new site that would reflect the fantastic atmosphere, and communicate the vast menu options available. Of course, I was happy to deliver a site that communicated the warm, friendly atmosphere.. on a side note, this is a Northeast Ohio destination. Don’t miss out!
Peak313
Peak313 launched today! Clare asked for my help to put together a blog site that would be easy for her readers to use, be visually appealing, and it had to be easy for her to update. Mostly, this is a standard blog site, with a custom template. Take a look for yourself, the content is fantastic, Clare really cares about her readers.
The Weils
The Weils is a sister organization to Montefiore. Specifically…
The Weils provides the finest in residential care, with services and amenities that exceed the highest standards of excellence. The Weils is dedicated to enhancing the distinctive lifestyle of its residents. Above all, The Weils staff of healthcare professionals is committed to helping residents promote and maintain their physical, emotional, mental and spiritual health and independence.
The new site features a new CMS platform that makes the site easy to edit, as well, a new design that brings a shared look and format to create a family look and feel.
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