Location Based Marketing Webinar
COSE’s Social Media Leaps resource asked me to put together a webinar discussing Location Based Marketing.
This is a basic introduction to Location Based Marketing services such as Foursquare, Gowalla, Yelp!, etc. A general overview that helps communicate the some how-to, and the importance of your local business participating in this social media arena.
Read MoreUrbean Café
Although I just recently launched the Urbean Café website less than a year ago, it was time to bring the site closer to the brand identification that ties it in so much closer to the overall Urban Connection brand. It also needed some new functionality as well as upgrading some of the site store capabilities. As most projects, it still needs some polish – but I already feel so much better about it. More about the Urbean Café below!
More about Urbean Café
The Urbean Café provides quality foods and beverages to a community of people using public transportation. They are committed to using only local suppliers and offering great coffee at a competitive price.
As a nonprofit social venture, the Urbean Café operates as a job training outlet to enhance the lives of the participants, increase the work readiness of our community.
A unique, upscale and innovative environment is required to provide customers with an atmosphere that will create socialization. The Urbean Café leadership passionately believes the decor and feel of the area should match the modern, well designed Intermodal Transit Center in which it is located.
The community also benefits from the Urbean Café as the store becomes a source of trained and tested job candidates and an expanded base of taxpaying citizens. The café is built on a self-supporting business model that also serves a social purpose—in this case, a tangible path to self-sufficiency for people exiting poverty. We also see this as a great opportunity to enhance our community by promoting our Biblical foundations to our workers and our guests.
Read More4SQ: Lost Power of the Check-In
The Foursquare (FSQ) phenomenon is here. Matter of fact, I was recently asked to put together a webinar based on the phenomenon, that unfortunately – no one showed up for. Yes, embarrassing, but not altogether surprising.
First, it’s important to advertise such an event as much as you can. Second, some are underestimating the power of the check-in.
Read MoreClub UtilityLockXL Packaging
The Club wanted to reintroduce the Club Utlity LockXL to the market, but with a new look and feel, that matched the new branding direction that I had set in motion for them with the PersonalVault Packaging, and Twin Hook line.
The project was considered a success, featuring easier-product-access packaging style, that’s ‘green’, and smarter.
Read MoreAkron Aeros
In 2009, I began the @AkronAeros Twitter account, this was a part of an email newsletter campaign that I designed, integrated to inform and communicate with fans. Recently, after creating and managing their official Facebook fanpage, have grown their fanbase to over 1,400 loyal followers. This was achieved using several techniques including promotions, integrating contests via FBML (Facebook’s primary markup language) and interaction or ‘socializing’ with those who truly love the Akron Aeros.
