Groupons of Wrath
I read an article tonight on HBR’s website that went into some fantastic detail about Groupon’s financial stability. (Read: Groupon Doomed…) Or the lack of. I have had some feelings about Groupon for some months now, and as much as I hate to admit it, as much as I would like for Groupon to be a good idea. It isn’t.
I reached a point (very quickly) where I could no longer pose Groupon as a viable part of any strategy to ‘get the word out’ for my clients. The metrics of how Groupon works does not make sense for any business hoping to make a profit. MAYBE as a ‘Hail Mary’ pass, last ditch effort, or any other relative cliché. Maybe. It could be the ‘final nail in the coffin’ – OK, I promise, I’ll try to make that the last one… I will try not to digress any further.
Read More
Location Based Marketing Webinar
COSE’s Social Media Leaps resource asked me to put together a webinar discussing Location Based Marketing.
This is a basic introduction to Location Based Marketing services such as Foursquare, Gowalla, Yelp!, etc. A general overview that helps communicate the some how-to, and the importance of your local business participating in this social media arena.
Read More4SQ: Lost Power of the Check-In
The Foursquare (FSQ) phenomenon is here. Matter of fact, I was recently asked to put together a webinar based on the phenomenon, that unfortunately – no one showed up for. Yes, embarrassing, but not altogether surprising.
First, it’s important to advertise such an event as much as you can. Second, some are underestimating the power of the check-in.
Read MoreSocial Media: Brand Management
It’s hard not to notice the popularity of Facebook, Twitter and other social media gathering spots. In each and every one of those places, brands are being discussed, passionately. Love or hate, real people are talking about recent experiences with brands large and small.
It could be how much they love a product they purchased, how great (or not so great) a recent meal was at a restaurant they went to with their friends. If they had a bad customer service experience, or how much they loved their waiter/waitress.
Read More
