Print

In 2009, I had an amazing opportunity to collaborate with the fine people at the All-American Soap Box Derby.  They needed a business card redesign, and I was happy to be of service.  This was a pro-bono effort for a fantastic non-profit organization.  The result was a polished design that makes fine use of their current logo, designed by other talent.

The Club wanted to reintroduce the Club Utlity LockXL to the market, but with a new look and feel, that matched the new branding direction that I had set in motion for them with the PersonalVault Packaging, and Twin Hook line.

The project was considered a success, featuring easier-product-access packaging style, that’s ‘green’, and smarter.

ACRT needed an overhaul from the ground up, with exception to their logo – which was recently designed. Their visual brand, as well as their brand messaging needed serious attention. ACRT was having a difficult time communicating who they were to their market. A multi faceted marketing program was initiated that included a custom photo shoots that spanned 4 states, new website, 3 different brochures, an advertising campaign in trade publications, quarterly newsletters and trade show displays. We also conducted internal training and consulting for their sales team to help integrate the new messaging, and address hurdles they were experiencing during the sales process.
ACRT was able to clearly map and define new sales that could be attributed to the new marketing program.

Winner International, the makers of The Club line of security products contacted us about updating their brand and giving their security products a fresh new look. We started with a new product called the Personal Vault. Here’s a look at the packaging, coming to a retail store near you. We are currently putting the finishing touches on re-branded and updated packaging for their “two hooks” line of steering wheel locks. Stay tuned for an update when that is ready for prime-time.

Vault Sell Sheet PDF

The real estate market was ailing and consumers everywhere were losing confidence. DeHoff Realtors knew they needed to stand out with strength, confidence and positivity in the face of a bleak looking marketplace.

The solution:

Rebrand DeHoff Realtors with an active, energetic new look and a campaign that conveys to homeowners that there is still hope for them to get moving!

We rebranded them with a new logo and created this campaign deployed through ads, billboards and a mural in the Akron airport. We also updated all their signage and collateral materials and wrapped their moving truck to complete the new brand.