In 2009, I began the @AkronAeros Twitter account, this was a part of an email newsletter campaign that I designed, integrated to inform and communicate with fans. Recently, after creating and managing their official Facebook fanpage, have grown their fanbase to over 1,400 loyal followers. This was achieved using several techniques including promotions, integrating contests via FBML (Facebook’s primary markup language) and interaction or ‘socializing’ with those who truly love the Akron Aeros.
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I was an instrumental part of planning and constructing the primary social media campaign for House of Hunan, that has restaurants located in Akron, Fairlawn and Medina. Using well planned and researched techniques their Facebook fan-base grew from -0- to over 2900 fans on Facebook. House of Hunan was able to visibly see a difference in restaurant traffic, loyal users, and conversations revolving around their connection to their community through their social media activities.
